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Louise Bellchambers, Director
Starting her career as Promotions and Publicity Coordinator for Myer Pacific Fair with a conservative annual budget of approximately$24,000pa, Louise became adept at leveraging publicity opportunities. Since then Louise has held senior marketing management roles with the Bruce Lynton Group, maintaining the integrity of brands such as BMW, Land Rover and MG while leveraging local store marketing opportunities; and Foodco Group, franchisor of Muffin Break and Jamaica Blue. A career encompassing both strategic planning and tactical execution across both marketing and PR ensures Louise has a unique understanding of the necessary integration of the tools required to
get noticed
and, ultimately, grow. Ten years exposure to both sides of the franchising equation guarantees that Louise appreciates the interdependent relationship between franchisors and franchisees.

Kylie Welsh
Returning to her home-town Brisbane in 2007 from a long professional stint in Melbourne, Kylie commenced freelancing for The Courier Mail newspaper in their lifestyle section Today. Kylie soon became a weekly contributor where over a 12 month period had over 40 articles published. Prior to this she had worked in advertising and project management. Kylie is an author and writer on issues affecting modern Australian women. Her first non-fiction book was published in 2005 by Zeus Publishers and she is currently completing her debut novel, due for publication next year. Kylie commenced working for FranchEyes Marketing and PR in July 2008 as a Copywriter. She has revelled in the opportunity to meet with clients, using the written word as a powerful marketing tool in helping them get their businesses noticed. Kylie currently works with FranchEyes on Monday and Wednesday each week.

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Louise Bellchambers
Louise Bellchambers - Director

Kylie Welsh
Kylie Welsh - Copywriter

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