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Publicity/ PR

Opportunity
Shingle Inn bakes and sells Queenslander Men biscuits three times a year, for the few days surrounding each State of Origin game. The product is topical, making it attractive to the media, however, the product also represents the quality and diversity of Shingle Inn’s product range, ensuring that publicity will have long term benefits.

Activity
FranchEyes Marketing and PR wrote and distributed press releases in the lead-up to Game Two with several media outlets commenting on how a NSW biscuit should be added to the mix. As a result, Shingle Inn added the biscuit and further media releases were distributed prior to the final game.

Result
The equivalent of more than $13,000 of advertising was generated in publicity over the two weeks, leading to a 50% increase in production of the biscuits for Game Three which sold out.

Shingle Inn

Shingle Inn Qld Men

MX
MX 30.07.07 - click image to enlarge
Courier Mail
Courier Mail - Good Life 05.06.07 - click image to enlarge

 
publicity PR
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